Susan Philips, CEO

Over 30 years of experience in production and distribution across the erosion control products, home textiles, and horticulture industries, with a strong focus on sustainability and green initiatives.

Proven track record in optimizing business outcomes by streamlining processes, enhancing performance measurement, and driving infrastructure improvements in manufacturing and distribution.

Expertise in managing high-performance teams and fostering innovation, contributing to company success and operational excellence. ​

Holds double Bachelor's degrees and a Master's degree in Life Sciences and Pharmaceuticals.

Luiz Fuschini, COO

20+ years of experience in the telecommunication industry, holding leadership roles in multinational companies across Europe and South America. Led major infrastructure projects for global companies, including Facebook and top-tier telecom operators.​

Member of the European Subsea Cable Association, actively contributing to the advancement of fiber optic network solutions.​

Holds a degree in Engineering of Telecommunications from Universita degli Studi di Bologna and an M.B.A from London South Bank University​.

Completed an Executive Program in Turnaround and Restructuring Strategies at Columbia Business School.​

Siby Pothen, President

Over 30 years developing engineered products across industries: erosion control, bioengineering, horticulture, textiles, and fiber optics.

Licensed Professional Engineer (PE), Master’s in Civil/Structural Engineering from Vanderbilt University. Expertise: new business development, project planning, team building.

Led cross-functional teams delivering innovative solutions exceeding client expectations. Skilled in regulatory compliance, ensuring industry standards and legal requirements are met. Cost reduction expert, maintaining quality and innovation.

Committed to sustainable practices and eco-friendly engineering solutions.​

Our Team

Christina M Ridings, Chief Logistics Officer

Christina M Ridings is an experienced logistics executive with a proven track record in optimizing supply chains and improving efficiency.

As Chief Logistics Officer at NEDIA FIBER, she plays a key role in strategic planning, operational leadership, and overall supply chain management. She oversees procurement, warehousing, transportation, and distribution to ensure smooth operations and high customer satisfaction.

Specializes in cost reduction, delivery optimization, and implementing technology-driven logistics solutions. Her expertise helps improve supply chain visibility, strengthen partnerships, and maintain compliance with industry standards.

By driving innovation and efficiency, her leadership supports NEDIA FIBER’s growth and strengthens its competitive position in the market.

Mason Willis, Executive Director of Marketing and Digital Communication

Oversees industry-focused digital marketing strategy, strengthening relationships with ISPs, telecom operators, and data centers while ensuring NEDIA FIBER’s leadership in the sector.

Brings a strong understanding of fiber optic infrastructure . And broadband market dynamics, aligning marketing efforts with the company’s growth objectives.​

Prior to joining NEDIA FIBER, contributed to media relations and digital engagement at the Salem Red Sox and Virginia Tech, honing skills in audience engagement and strategic communication.​

Holds a Bachelor’s degree in Sports Media and Analytics from Virginia Tech, leveraging data-driven insights and storytelling techniques to drive brand awareness in the telecommunications sector.​

Matthew A Hott, Director of Distribution

Matthew A. Hott is an experienced distribution executive with a strong background in optimizing logistics networks and streamlining supply chain processes.

As Director of Distribution at Nedia Fiber, he leads strategic planning and operational execution to ensure the timely and efficient delivery of products to customers.

Specializes in network optimization, cost management, and leveraging technology to improve distribution efficiency. His leadership ensures seamless coordination between warehouses, transportation partners, and customers.

By implementing best practices and innovative solutions, he supports Nedia Fiber’s growth and strengthens its market presence.